At first glance, it may not seem like the construction industry and the World Wide Web have much in common. After all, construction is a hands-on business that deals with tangible products, while the web is a seemingly intangible space populated by digital content....
Most businesses these days have a website. And, more and more businesses are using social media to reach out to customers. But is that enough? Do you have a Digital Strategy for your business? A Digital Strategy is important because it helps you map out how you want...
Just as your business should be constantly improving its products and services, it should also be audit its website performance regularly. Why? Because a website that isn’t effective at converting visitors into customers is essentially useless. In this blog...
People tend to say and do entirely different things, and your customers are people. To understand what your customers really do, or what they would really like to do, you need to start using usability testing. Usability testing is used to determine how easy a group of...
