CASE STUDY
Veeva Hierarchy Explorer
I led discovery → IA → interaction design → usability testing, and partnered with PM, data engineering, and QA.
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Faster insights
Reduced time to identify and map hierarchies—from ~7m 40s to ~1m 50s.
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Higher target accuracy
Cleaner target lists after hierarchy cleanup.
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Weekly active adoption
Within 6 weeks of launch, consistent user engagement grew.