Just as your business should be constantly improving its products and services, it should also be audit its website performance regularly. Why? Because a website that isn’t effective at converting visitors into customers is essentially useless. In this blog post, we’ll discuss some of the reasons why you need to focus on increasing conversions through user experience. We’ll also go over some of the basic principles of creating a great website user experience. And finally, we’ll explain the importance of measuring your website’s UX.
So, why should you care about website performance?
There are a few key reasons:
- A website that doesn’t perform well is essentially wasting money.
- Your website is often the first interaction potential customers have with your brand.
- You can’t improve what you don’t measure.
Let’s discuss each of these points in a bit more detail.
A website that doesn’t perform well is essentially wasting money.
Think about it this way – if your website isn’t effective at converting visitors into customers, then you’re losing out on potential revenue. A study by Adobe found that poor website performance can cost businesses up to 300 billion dollars per year. That’s a lot of money!
Your website is often the first interaction potential customers have with your brand.
In today’s digital world, potential customers will almost always visit your website before they ever interact with you in person. That means that your website needs to make a good first impression!
You can’t improve what you don’t measure.
If you want to improve your website’s performance, you need to be constantly measuring it. There are several different metrics you can track, but some of the most important ones are conversion rate, bounce rate, and time on site.
So, those are some of the key reasons why you should care about website performance. But how do you go about increasing conversions through user experience?
There are a few principles you need to keep in mind:
- Make it easy for visitors to find what they’re looking for
- Create a clear and concise call-to-action
- Design a visually appealing website
- Make sure your website is mobile friendly
Let’s discuss each of these points in a bit more detail.
Making it easy for visitors to find what they’re looking for is one of the most important aspects of creating a great user experience. If potential customers can’t easily find the information they’re looking for, they’re likely to leave your website and go to a competitor’s.
Creating a clear and concise call-to-action is also important. Your call-to-action should be visible and easy to find, and it should clearly explain what you want potential customers to do.
Designing a visually appealing website is another crucial aspect of user experience. Remember, first impressions matter! If your website looks dated or sloppy, potential customers are likely to click away quickly.
Finally, making sure your website is mobile-friendly is essential in today’s digital world. More and more people are using their phones and tablets to browse the internet, so your website must look good on all devices.
So those are some of the key principles of creating a great user experience. But why is measuring your website’s UX so important?
There are a few reasons:
- It allows you to track progress
- It helps you identify areas for improvement
- It lets you see what’s working and what isn’t
Measuring your website’s UX is important because it allows you to track progress over time. You can use data from your UX metrics to see how your website is performing and identify areas that need improvement. Additionally, tracking your UX metrics can help you see what aspects of your website are working well and which ones aren’t.
And that’s it! Those are some of the key reasons why your business needs to audit website performance and increase conversions through user experience.
We hope you found this article helpful. If you have any questions or would like to learn more about how we can help you improve your website’s performance, please contact us today!
Thank you for reading!
– Nate Thompson
