This sponsored article was created by our content partners, BAW Media. Thanks for supporting the partners who make SitePoint possible.
Animation isn’t like other website design trends that come and go. For the previous few years, this trend has demonstrated how useful it’s in improving the user experience. From engagement to entertainment, there’s rather a lot that could be done with animation on a web site.
Web designers currently have a lot of ways to animate WordPress web sites, like CSS animations and embedded GIFs. So why has BeTheme added a recent Lottie animation feature inside its BeBuilder?
There are lots of benefits to creating animations with Lottie over other methods. On this post, we’re going to explore why Lottie is one of the best approach to create attractive and interesting animations today and the way its integration with BeBuilder and BeBuilder has made it much more accessible to WordPress users.
Why Lottie Animation is the Best Technique to Animate WordPress Web sites
Lottie is certainly one of the most recent and simplest ways to create animations on your WordPress sites. What exactly makes it higher than other animation methods? Let’s have a have a look at the core advantages of Lottie animation.
1. No code is required to work with Lottie
You’d never know by it, but you won’t have to put in writing a single line of code in an effort to create Lottie animations. For instance, here’s what Lottie animations seem like on the BeLottie pre-built site.
For starters, you don’t must know how you can use Adobe After Effects to create or edit Lottie animation files. You’ll be able to get premade Lottie animations from sources like LottieFiles and IconScout.
Once you’ve your Lottie animations, BeBuilder makes it easy so as to add them into your WordPress site.
Simply locate the Lottie element from the list of UI elements. Drag-and-drop it into the visual builder. Then, use the Content settings on the left to either upload the Lottie file to your WordPress media library or pull within the animation from an external link.
There’s no must learn HTML, CSS, or After Effects in an effort to create advanced animations for WordPress. BeBuilder’s no-code page builder and the Lottie animation feature make it easy to create animations using intuitive tools for designers and non-designers alike.
2. Lottie animations are easy to customize
There are a lot of reasons it is advisable to customize your Lottie animation. For starters, you wish the animation to match your website’s branding.
Should you get your Lottie from LottieFiles, it comes with an editor that allows you to customize:
- animation speed
- background color
- layer colours
So you may edit the content of the Lottie animation right from the source.
As well as, you should use BeBuilder’s settings to customize how the Lottie animation works. As an example, you may adjust settings related to:
- animation trigger
- start and end point
- forward or backward direction
- responsive visibility
Lottie has grow to be just as easy to edit as all the other UI elements inside BeTheme.
3. Lottie is best for performance
Sometimes after we animate web sites, we’ve to accomplish that at the fee of something else.
As an example, some animation methods are resource-intensive and cause web pages to load more slowly than they might otherwise. Other animation methods may result in glitchy or grainy-looking animations, which compromise the general appearance of the web site.
Lottie is a JSON-based animation file. It’s rather a lot like SVG in that each are vectorial file formats — small in size and weight while also being fully scalable. This makes Lottie the perfect animation file format for performance.
Let’s have a look at a fast example. It is a JPG “Download” button available on a free resources website.
A similarly designed button could be found on LottieFiles, only it’s animated.
The difference between these two files goes beyond aesthetics. The JPG from Vecteezy is 57KB. The JSON from LottieFiles is 15KB.
In fact, other aspects impact how large a file is, just like the output size. Nevertheless, these are similar graphics and, despite the animation within the Lottie, it weighs significantly less.
As well as, Lottie seamlessly integrates with BeBuilder, the fastest page builder for WordPress. So that you won’t must worry a couple of slow theme or page builder plugin interfering with Lottie’s native speed and quality once you use the 2 together.
4. Lottie is fully responsive
Although BeBuilder gives users the choice to cover their Lottie elements on certain devices, it is a setting you won’t need to make use of.
Lottie files are vector-based, which implies they’ll scale to any size screen. As an example, let’s say we embed a walking taco Lottie into the house page for BeFoodTruck 2.
Once we open up responsive mode and switch the view from desktop to tablet to mobile, the animation file responds accordingly to the brand new screen size. No adjustments are needed in your end to resize or reposition the Lottie.
Considering how necessary responsive design is to today’s brands and consumers, Lottie is an especially useful animation tool in responsive design. Once you pair it with BeTheme’s responsive pre-built sites in addition to BeBuilder’s responsive page builder, you’ll have the entire responsive powerhouse for WordPress at your disposal.
5. The Lottie/BeTheme combo elevates the user experience
A walking taco animation sure is plenty of fun to take a look at, but we will do way more with animations than simply entertain visitors. By programming microanimations to answer visitors at the correct place and the correct time, we will encourage them to take motion.
Let’s use the call-to-action block on the BeCarRental3 website for example.
There’s a green automotive/smiley face icon next to the words “Customer friendly company”, just above the call-to-action button. While this trust mark is eye-catching, some visitors may scroll too quickly past all the static section to note it.
What you could possibly do is add motion to the section. One option can be to swap out the Book a automotive button for an animated Lottie. This microanimation would draw visitors’ attention on to the button and get more of them to stop and consider the invitation to “Book a automotive”.
An alternative choice is to exchange the trust mark with a scroll-triggered Lottie graphic.
Here we see what happens when the automotive insurance offers loading page animation is repurposed for our call-to-action block.
As an alternative of the Lottie playing on a loop, the animation slows down and moves in sync with the visitors’ movements. We were in a position to do that by changing a single setting inside BeBuilder, updating the Trigger from default to on scroll.
While the button stays unchanged, the addition of movement to this section — and directly above the button — will help increase engagement.
Lottie Animations are Just One More Reason to Make BeTheme Your Go-to WordPress Theme
Lottie is a serious game changer in terms of website animation. And that’s just by itself.
Once you integrate Lottie with BeTheme and BeBuilder, you’ll have all of the tools you have to take your designs — and user experiences — to the subsequent level. What’s more, you won’t must increase the fee, time to launch, or effort required to animate your BeTheme web sites. All the things has been made as intuitive and seamless as possible for you.