How To Keep Up With Marketing Trends In 2023? 5 Suggestions For Digital Marketers

Mar 13, 2023

Did you recognize that the compound annual growth rate within the digital marketing industry is projected to be 13.9% until 2026? The market is predicted to achieve $786.2 billion by that timeframe. 

This shows the importance of staying on top of latest developments and adapting strategies accordingly — especially if digital marketers wish to make the most of the expansion in 2023. 

Whether you’re a seasoned marketer or simply starting out, keep reading to equip yourself with the best tricks to slay your digital marketing game and stay ahead of the curve. 

1. Follow industry leaders and influencers

Industry leaders or influencers in digital marketing are individuals who’ve established themselves as thought leaders of their fields, and have earned a big following on account of their priceless insights and expertise.

To discover the best ones to follow, start by doing a little research. Search for those with a track record of accurately predicting trends and providing priceless insights. You possibly can seek for keywords related to your industry on social media platforms like Twitter, Instagram, and LinkedIn.

Even a straightforward Google search can do the job!

When you’ve identified potential influencers, it’s essential to follow them across various platforms, including their social media, blogs, and even podcasts. This gives you a well-rounded view of their insights and perspectives. It’s also possible to use tools like Feedly or Flipboard to create a customized news feed of content out of your favorite influencers.

One other great option to engage with influencers is by commenting on their content and participating of their online communities. By adding value to the conversation, you may construct relationships with influential figures in your industry and stay on their radar. 

Finally, tools like Hootsuite or Buzzsumo may also help discover influencers and track their content. Hootsuite permits you to monitor social media conversations and track specific keywords or hashtags, while Buzzsumo provides insight into content that’s trending in your industry.

Pro-tip: In search of some influencers to start with? Listed below are a few of our favorites:
Neil Patel — known for his expertise in search engine optimisation and content marketing 
Gary Vaynerchuk — known for his expertise in social media marketing 
Rand Fishkin — founding father of Moz, recognized authority on search engine optimisation and content marketing.
2. Attend digital marketing conferences and events
Whether you’re trying to construct your skills, explore latest marketing strategies, or connect with like-minded professionals, attending industry conferences could be a useful experience. 

Conferences and events also offer exposure to latest marketing strategies, tools, and technologies. You possibly can learn in regards to the latest trends and best practices in digital marketing, in addition to gain hands-on experience.

To seek out relevant conferences and events, research conferences in your specific area of interest and select ones that align together with your interests and goals. 

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When you’ve chosen a conference, plan your schedule to benefit from your time. You should definitely attend workshops and breakout sessions to find out about specific topics in depth. One other thing: make the most of networking opportunities to construct relationships and exchange ideas with other attendees and presenters.

Pro-tip: Some popular digital marketing conferences include: 
Social Media Marketing World
Content Marketing World
3. Collaborate with other professionals and types 
Working with other professionals and types in your industry permits you to learn from their experiences and gain latest insights into marketing strategies and tactics.

Listed below are some collaboration tricks to take into account: 

Discover potential collaborators who share your audience and marketing goals. Search for businesses and individuals who complement your brand and its values. 

Develop a mutually useful partnership. This might include co-creating content, cross-promoting one another’s services or products, or collaborating on a joint marketing campaign.

Constructing relationships is essential to successful collaborations. Take the time to get to know your collaborators and understand their businesses and goals. You should definitely communicate clearly and work together to ascertain shared objectives.

Use social media to attach with potential collaborators, share one another’s content, and promote joint initiatives.

Measure and analyze the outcomesof your campaign. Conduct website audits and track key metrics similar to website traffic, social media engagement, and sales, and use this data to optimize your future collaborations.

A terrific example of a successful digital marketing collaboration is the #LikeAGirl Campaign partnership by At all times and Girls on the Run.

Source: Beloved Brands

The favored feminine hygiene brand amplified the success of its viral 2014 marketing success by teaming up with Girls on the Run in 2019 to support the National Access and Inclusion Initiative. Over $750,000 has been donated during the last two years, shining a philanthropic light on At all times’ brand image. 
4. Join industry organizations and groups
Joining industry organizations and groups can provide many advantages that may enable you to stay ahead of the curve. 

You possibly can gain access to exclusive industry information and resources, similar to primary research and reports that may enable you to stay awake up to now with the most recent trends and best practices.

There may also be opportunities to network and construct relationships with other professionals in your field. This could be especially priceless for freelancers and entrepreneurs who may not have as many opportunities to attach with others of their industry.

To discover the best organizations:

Research industry organizations and select ones that align together with your interests and goals. 
Attend events and take part in committees to construct relationships and gain exposure to your work.
Volunteer to assist with events or initiatives to construct your skills and experience.

Pro-tip: Examples of industry organizations and groups include the next: 
American Marketing Association
Interactive Promoting Bureau
Content Marketing Institute
5. Experiment with latest marketing techniques and technologies
Experimenting with latest marketing techniques and technologies can enable you to reach wider audiences and interact customers in latest ways.

Nonetheless, when identifying the brand new tools and methods at your disposal, it’s essential to decide on those that align together with your brand’s goals and audience. 

For instance, in the event you’re targeting Gen Z, you would possibly experiment with video formats on growing social media platforms like TikTok or Instagram Reels to achieve that audience.

Source: Digital Marketing Institute

A terrific option to do that is by experimenting with latest tactics on a small scale to check their effectiveness before growing. You possibly can do that through A/B tests in your website, by running a small ad campaign on a latest platform or by testing a latest content format to see the way it performs before investing more resources.

Examples of latest marketing techniques and technologies that digital marketers can experiment with include AI tools like ChatGPT, virtual and augmented reality and voice search optimization. 

If a latest marketing trend or technology doesn’t work out, be prepared to pivot your strategy and take a look at something latest. 

Experimentation involves taking risks, and never every experiment can be successful. The hot button is to learn out of your failures and adjust your strategy accordingly.
As we move into 2023, it’s essential you look out for exciting emerging trends within the yr ahead, like AI and machine learning, social commerce, the rise of the ‘creator economy’, and give attention to customers’ personalized experiences. 

By maintaining with the most recent trends, you may ensure your brand’s success within the fast-paced digital landscape. So let’s get on the market and embrace the long run of selling!