Find out how to Create Video Marketing Content on a Budget

Jan 6, 2023

The human brain processes visual content faster than another kind of content. Given our love for visuals, it is smart why video is the most effective tools available to marketers. It’s little doubt then why marketers are creating video marketing content at an unprecedented pace too.

With most individuals unable to pay attention for long periods, video content delivers the intended message quickly and in a fashion that’s easy to digest. 

What’s more?

It helps break down complex issues into easy-to-understand concepts for the audience. 

Marketers proceed to enjoy success with video content marketing, with as much as 92% saying it’s a vital a part of their marketing strategy. 

Image via Wyzowl

That said, creating video content may be an expensive affair. Many small businesses have shied away from video content marketing due to high costs related to traditional video making. 

So, is there an affordable method to create video content for marketing? 

Yes, there may be. 

In this text, we are going to share several tips about how you possibly can create video marketing content on a budget. 

Let’s start.

Creating Video Marketing Content on a Budget

Over time, video making tools have turn into more accessible to digital marketers and small businesses.

In the meanwhile, anybody can create video content with none expertise and use it for contactless marketing. 

Nevertheless, a video created with a small budget doesn’t mean it’s of poor quality. A lot of budget videos look polished and skilled just like the expensive video marketing content on the market.

Able to create video marketing content on a budget?

Whether you will have nothing to spend or have a number of dollars at your disposal, here’s how you possibly can create great marketing videos to your next campaign. 

Use Your Phone

Essentially the most reasonably priced video making tool sits in your pocket. If YouTube superstars use it to create amazing content, then it’s ok to your marketing content as well. 

Using a smartphone to shoot videos is one method to reduce your marketing payments. Most smartphones include prime quality built-in cameras that may be used to create video marketing content.

To get probably the most out of your smartphone when creating content, the next suggestions come in useful:

  • Use a tripod – You’ll want to use a tripod when shooting from an elevated position. There are various reasonably priced options online when you need a tripod to your video shoots. 
  • Stay near the phone when recording – Smartphones don’t have powerful microphones and this could affect the voice quality of your video. Ensure you might be near the phone when recording to capture sounds clearly. You can also use an external microphone.
  • Don’t use your phone’s digital zoom – Since your smartphone may not have a zoom lens, you risk shooting a low-quality video whenever you use your device’s digital zoom.
  • Use natural lighting – If you happen to cannot afford artificial lighting, use natural light to your video shots. Just make sure you’re shooting when there’s sufficient natural light to boost video quality.

Use Screen Recording Software

Do that you must show customers how your software works?

Using screen recording software is your best likelihood at giving them a preview of your software. 

Most of those software are free and can help you record your screen as you reveal how your product works.

Explainer videos are probably the most common kind of videos created by marketers at 74%. And there’s a reason for this—96% of individuals have watched explainer videos to know services.

So, when you’re launching a latest product and want to reveal how it really works, don’t hesitate to make use of the free screen recording software available to you. 

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Use Free Video Editing Software

After shooting your videos, that you must edit and mix the parts into one coherent video. Moreover, you might have to beautify the video to make it engaging enough.

You wish a video editor for this task, and by chance for you, there are lots of free video editors available to edit videos in higher quality.

The very best part about these software solutions is that you just don’t must be an authority at video editing.

Turn to Your Customers

Your customers are also a priceless source to your video content marketing. You possibly can ask satisfied customers to share their experience along with your products through video and share the content in your social media pages.

User-generated content will make it easier to earn the trust of people that haven’t tried your products yet and boost your lead generation. People trust reviews and suggestions from other people greater than another form of brand name promotion.

Because of this, establishing a UGC strategy is a reasonable way showcasing your customer experience management success too. It’s because all of the content comes out of your customers and all you will have to do is share it in your social media pages.

An example of a brand using user-generated content to attach with its audience is Aerie. The girl-wear brand asked its customers to share photos of themselves wearing their products for a likelihood to get featured on their Instagram page. 

To sweeten the deal, the brand donated $1 to charity for each shared post with their branded hashtag.

Image via Instagram

Create Animated Videos

Don’t have money to rent actors and pay for an expensive camera crew?

Use animated videos to your video content marketing. 

Animated videos are in every single place and easier to provide than other sorts of video content. Also, there are lots of easy-to-use tools for creating animations to your video content marketing.

The very best animation tools are usually not free and also you’ll need to pay a monthly subscription to enjoy their premium features though. For instance, you’ll have the opportunity to create videos along with your branding elements like brand colours and logo. 

The tools also include easy sharing options to make it easy so that you can post the video on social media or share it with a colleague.

Many top brands use animated videos to have interaction their customers. Starbucks, for instance, created an animated video to elucidate why it blends coffee. 

Image via YouTube

Through this straightforward video, the brand explains why it combines distinct coffee flavors from world wide to realize its unique mix. 


Video content marketing is an efficient method to engage your customers online. Videos can help you deliver your message quickly and explain complex issues in minutes. 

From creating animated videos to user-generated content and free video editing tools, there are many ways of going about video production without burning a hole in your pocket.

So, go ahead and begin leveraging these budget video marketing strategies to drive your brand awareness and sales.