Case Study

Chef Tory McPhail

Tory McPhail grew up on his family’s farm in Mississippi, where they raised crops and livestock. From an early age, Tory was exposed to the process of growing and preparing food.

Market & User Research

Web Design & Development

User Experience (UX) Design

The Challenge

Tory McPhail is a world-renowned chef who needed a website that would showcase all aspects of his business. Not only is he an accomplished author of a cookbook, but he also has a line of sauces and marinades that he wanted to sell online. We were selected to help him achieve these goals and designed a website that incorporated all aspects of his business.

The Outcome

The website included an e-commerce component so that he could sell his products online, as well as information about his book and upcoming events. In addition, we created a blog where Tory could share recipes and cooking tips with his fans. The result was a comprehensive website that helped to grow his business and reach new audiences.

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