5 Web Design Trends That Unfolded in 2021

Nov 22, 2022

Given all of the drama, panic and fear that dominated 2020, we’re seeing brands tone down their usage of color in 2021. Businesses, their customers, and the population as an entire have needed to make adjustments. and can have to make much more as we prepare for what will probably be the brand new normal, whatever that recent normal will seem like. This is applicable to web designers as well.

While design trends may are inclined to change with time, some are roughly evergreen. If they modify in any respect, the change is slow, while newer ones may suddenly be thrust upon us.

Not one of the following 5 recent design trends for 2021 should cause an online designer any grief. They usually are not radical, mind-bending conceptions. They make sense, they usually are not difficult to implement, and so they even suggest that the brand new normal could also be an improvement over the old one.

We’ll show you examples of internet sites which can be already incorporating a few of these recent trends, along with a choice of BeTheme pre-built web sites which can be also onboard.

  1. Use soothing and reassuring color palettes

Strong, daring color palettes together with a wide range of gradient schemes have been emphasized in recent design trends to capture a visitor’s attention.

We’ve bored with the stress, strain, and shouting related to 2020’s “normal”, and we’re greater than ready to vary to calmer times, and softer and more toned-down color palettes as well.

The Bellroy company’s website is a wonderful example of a toned-down look. You may in actual fact almost smell the leather in its line of practical on a regular basis products.

Note the toned-down background’s effect on the brightly coloured object. The thing still stands out, because it should do, but without shouting to your attention.

The BeSpa pre-built website’s color scheme offers one other example of sending a message that’s calm, inspiring, and above all, doesn’t shout to get attention.

This calm and comfy imagery invokes nice, live within the moment feelings; feelings of well-being and security, and feelings that invite a visitor to explore further.

  1. Effortlessly mix physical and digital imagery

Many, including numbers of recent distant employees, were stuck at home with not much to do but have a look at their screens in 2020. This led to a greater mixing of their physical lives with the digital world.

Paying attention to this transformation in scenery, some web designers began mixing graphics and computer graphics with real-world images, as is the case with the dressmaker Constance Burke website:

Note the mixing of real models with hand drawn sketches of real products.

The BeSki pre-built site also blends the true with the digital, but takes a vastly different approach in doing so:

Note how the snow within the hero section with its real image on the homepage blends in with the subsequent section with its digital image, which in turn blends back right into a real image section, and so forth.

  1. Create friendly and more efficient online shopping experiences

In 2020 we witnessed a boom in online shopping, a trend that’s prone to proceed and speed up. With more people shopping online than ever before, ecommerce sites have to present visitors with pathways to conversions which can be efficient and straightforward to follow.

After they are in a brick and mortar store and know what they need, shoppers wish to get out and in as quickly as possible. In the event that they usually are not sure of exactly what they need or are only looking, they still want assistance or suggestions to assist them make comparisons or selections.

Walgreens’ product page design sets an excellent example for what shoppers would really like to see in an eCommerce web site design in 2021:

Every little thing a prospective buyer must know is up front, and other useful information similar to special offers, discounts, and customer rankings are above the fold. Within the event a purchase order is to be made, the subsequent steps are clearly presented.

BePestControl’s pre-built site uses the same method:

In this instance, a client can either place a range directly within the cart or read the extra information beneath the button before doing so. BePestControl highlights the importance of using straightforward navigation aids to make shopping a more satisfying experience in 2021.

  1. Emphasize user-controlled video content

Once upon a time video on web sites was the best thing since warm bread, and it continues to be a vital vehicle for providing informative content. But are today’s users thrilled with it? Not quite a lot.

Most users only wish to view a video in the event that they feel the necessity to see it. In other words, user-controlled videos are in, and embedded autoplay videos have gotten increasingly more unpopular. If viewers are given the alternative as as to whether to view or to not view, you may expect video to make a considerable comeback this yr.

That is how Payoneer has handled the problem:

Notice how the Watch Video button stands out against the background. Even though it invites and even entices a visitor to view the video, she or he just isn’t forced to achieve this. Either way, the visitor will appreciate having been given the choice.

The BeOptics pre-built site uses a similar, albeit a rather more subtle approach:

Here, the See More botton acts as a gateway to more information and makes visitors aware that they’ve a chance to learn more as a substitute of compelling them to achieve this as can be the case with an autovideo.

  1. Spend more time showing off trust builders

Although trust builders are indispensable elements in website design, finding the suitable ones is usually a challenge. As an alternative of spending several minutes to size up a brick and mortar business, an internet shopper will often achieve this in a minute or less.

Fortunately, the next trust constructing approaches are familiar to web designers, and so they could make use of anybody or of several:

  • Data visualization (e.g., charts, graphs, counters, statistic callouts)
  • Logos, whether or not they are a client’s, a partner’s, or media’s
  • Client or customer reviews and/or testimonials
  • Case studies/portfolios
  • Security seals (e.g., Higher Business Bureau (BBB), TRUSTe, PayPal Checkout)
  • Proof of social involvement, environmental involvement, etc.

It’s simply a matter of which of those can be an excellent fit to a business’s website and will persuade a visitor to turn out to be a valued customer.

The approach taken by Omaze is to emphasise social involvement, encourage its visitors to make donations, and offer prizes after they achieve this.

It also brings added legitimacy to the table by reserving an area for highlighting reputable publications which have featured the organization.

Testimonials and data visualization are two additional trust constructing elements that Omaze puts to good use.

Regardless of how large or small the organization or enterprise you’re designing an internet site for could also be, there’s all the time room for incorporating a number of impressive trust builders.

BePortfolio shows how you may incorporate trust builders in a portfolio site:

BePortfolio’s home page dedicates loads of space to the next trust builders:

  • Portfolio samples
  • Satisfied customer counts
  • Testimonials and case studies
  • Client logos

Giving people a reason to trust your brand is effective, nevertheless it’s rather a lot higher for those who may give them good enough reasons to achieve this.

Have you ever begun to make use of these recent website design trends yet?

As we noted earlier, some trends stick with us an extended time. The lifetime of others could be dictated by external events, as could be the emergence of recent events similar to those discussed in this text. 2020 modified the best way we checked out certain things, and 2021 is changing the best way we have a look at things again as we start to define and understand the brand new normal.

Whether you should bring existing sites as much as 2021 standards or implement these recent trends in your recent designs, BeTheme’s 600+ pre-built web sites are guaranteed to get you began in the suitable direction.